The secret to having no competition is simply to be yourself… There’s no one like you!
Nobody Cares About You
It’s a hard truth to swallow and slaps you in the face at just the mere mention.
But ironically the sooner you embrace the fact that no one cares about you in your marketing… The sooner more people will care about you!
Meaning put your prospects interests first and they will care much more about what you are doing. This means your domain name, support experience, prices, sales material, content topics, packaging.
Every step of the process must benefit them more than you. Once you let them be the winners you will be the winner.
Thanks to Glen (with one “n”) Allsopp for the reminder
Amazing… Watch how they turned a software demo into a viral video. I might actually buy this!
Now that’s a good commercial… Hilarious too!
Hmm… And that was 15% below my last campaign!
Listen to the founder of Mint.com explain how he went from idea to being bought out for $170mil (MUST SEE)
Clever Marketing For Local Day Spa’s
Horizontal Opt-in Forms Using Aweber
So check it out…
Sometimes your opt-in form will stick out like a bearded lady if you leave the fields stacked one on top of the other.
It looks great that way for blog sidebars, but not so great in other places.
I personally have found having just an email field with the submit button right next to it to be the highest converting for me.
So here’s the code you’ll need to “lay down” your form so it stretches horizontally instead of stacking vertically. Basically you just make the table span 5 columns instead of 2 like Aweber defaults too. Then you take away the 2nd and 3rd table row and VOILA!
Once you download that .txt file you’ll need to add in your Aweber info to the places I have marked. For example, when it says “PUT YOUR 10 DIGIT ID# HERE” that means put your 10 digit ID# there ;-)
B.
